Bob’s Red Mill Brings Film Recipe to Holiday Bakers

Bob’s Red Mill has partnered with Hallmark Channel’s Our Holiday Playbook, premiering Friday, November 20 at 8/7c. The promotion centers on Orange Brown Butter Madeleines made with Gluten Free 1-to-1 Baking Flour and Almond Flour. The gluten-free recipe yields 12 to 14 madeleines for movie nights, cookie swaps, gifts or family baking. Bob’s Red Mill will also release a 12 Days of Cookies e-cookbook during the season.

A Recipe From The Film

The film features Lexi Bell, played by Taylor Cole, using baking know-how during a holiday deal set among family gatherings, traditions and celebrations. Viewers can make the Orange Brown Butter Madeleines at home.

Daniel Barba, Vice President of Marketing at Bob’s Red Mill, said:

“Some of the most meaningful holiday traditions are also the simplest – putting on a movie, baking something together and sharing what comes out of the oven. That spirit is at the heart of Moregetherness, and it's what makes this partnership with Hallmark feel so natural. We hope viewers are inspired to watch the movie, make the recipe and turn that cozy moment at home into something they can share with someone they care about.”

Gluten Free Baking Option

The madeleines combine brown butter, orange flavor and an orange glaze.

Day08 Integration Plates Jpg OurHolidayPlaybook.

Seasonal Recipe Promotion

The collaboration extends Bob’s Red Mill’s Moregetherness movement, which focuses on homemade food and sharing. Its 12 Days of Cookies e-cookbook will include Earl Grey Snowball Cookies, Peppermint Bark Brownies and Candy Cane Whoopie Pies.