Workforce Campaign Brings Small Business Focus
Future of the Workforce campaign launches in USA TODAY with skilled trades, employee well-being, and small business coverage.
Mediaplanet has launched its Future of the Workforce campaign in USA TODAY and online, organizing its coverage around skilled trades, employee well-being, and small business. The national campaign includes three sections and is available in print on newsstands and through the company’s business content hub. For small and mid-sized business owners, the Small Business section focuses on entrepreneurship, business growth, and support for owners. Tyler Cameron, a licensed general contractor and TV personality, is the cover story for the Skilled Trades section.
Three Workforce Topics
The Skilled Trades section examines labor shortages, workforce development, safety, education, training, and efforts to encourage younger workers to consider trade careers. It includes editorial contributions from Jasmine Roth and Mike Holmes, alongside Cameron’s feature.
Organizations supporting that section include SkillsUSA, the Association of Equipment Manufacturers, the Associated Equipment Distributors Foundation, the Association for Manufacturing Excellence, the Association for Career and Technical Education, the American Welding Society, Tools and Tiaras, the American Society of Safety Professionals, the Construction Industry Alliance for Suicide Prevention, MSA Safety, CareerSafe, and Simple Green.
The Employee Well-Being section covers workplace mental health, caregiving, benefits, productivity, and employer support. Its editorial contributors include Daniel Lubetzky, Ai-jen Poo, and former U.S. Surgeon General Dr. Vivek Murthy.
Resources for Business Owners
The Small Business section centers on entrepreneurs and owners, including editorial featuring Allison Ellsworth, CEO of Poppi. It addresses business growth and the resources and support available to help small businesses operate and develop.
Partners for the small-business coverage include the National Association of REALTORS, the National Association for the Self-Employed, SCORE, the National Federation of Independent Business, and the National Association of Women Business Owners.
National Distribution
Mediaplanet is distributing the campaign through USA TODAY print placement, digital content, social channels, public relations activity, and industry conferences and events. Owners and managers can find the campaign in USA TODAY and on the Future of Business and Tech website.
