Bobit Business Media Launches MyPeer Network

Bobit Business Media has launched MyPeer, a free professional network for peers to share knowledge and address day-to-day business challenges. The B2B publisher is expanding beyond its journalism business with a member-led community designed to avoid algorithm-driven feeds, AI-generated material and sales pitches. MyPeer is available on the web, the Apple App Store and Google Play. Membership is free.

Member Led Conversations

Bobit Business Media provides the platform, Community Guidelines and support for connections, while members supply the conversations, knowledge and relationships. Participants can ask questions, exchange practical advice and seek a second opinion on business decisions, new technology, regulations or managing a team.

Regular programming includes daily polls, weekly discussion starters, Give & Ask threads, Member Spotlights and monthly themes. Members can also earn milestones and badges for helping others, sharing knowledge and building connections.

A Place For Industry Peers

At launch, the network combines Bobit Business Media’s industry journalism with the experience shared by participating members. The service is also open to associations, nonprofits, user groups and professional networks seeking a dedicated community space.

Colin Sutherland, CEO at Bobit Business Media, said:

“Our business has been built on B2B trade journalism and conversations and topics that no AI can synthesize. Professionals in every industry we serve told us they want a place to talk with peers without wading through sales pitches and AI slop found on many social media sites.”

Shared Community Foundation

Bobit Business Media aims to provide existing professional communities with a shared technology foundation for member engagement and industry connections. Organizations interested in a dedicated space can contact MyPeer Community Manager Shea Green.