JB Hi-Fi Plans Vusion Digital Shelf Rollout

JB Hi-Fi plans to deploy Vusion digital shelf-edge technology across its Australian stores and throughout its New Zealand store network after a successful pilot. The agreement supports JB Hi-Fi’s connected-store strategy while retaining its existing shelf-edge communication style. Store teams will be able to access product information at the shelf edge through contactless interactions with store PDAs. JB Hi-Fi Group employs more than 17,000 people across 355 stores, home distribution centers and support offices in Australia and New Zealand.

Shelf Information For Store Teams

Vusion’s platform is intended to give store teams access to product details including available models, colors, financing information and expanded product content. The company said the tools can reduce repetitive manual tasks and improve consistency between online and in-store information.

Cameron Trainor, MD of JB Hi-Fi Australia, said:

“JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers. Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy.”

Using Existing Wireless Infrastructure

JB Hi-Fi will connect the Vusion platform to wireless infrastructure already installed in its stores through Vusion’s native integration with Cisco Meraki. The arrangement is designed to reduce additional infrastructure requirements, simplify the rollout and limit operational costs and the deployment’s environmental footprint.

Pierre Demoures, SEVP & COO of Vusion, said:

“We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network. Australia is a key market for Vusion and JB Hi-Fi is one of the region’s most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique.”

A Phased Store Deployment

The rollout follows a successful pilot and includes a full deployment across JB Hi-Fi’s New Zealand stores. For retailers considering shelf-edge technology, the agreement shows one route to adding digital product and pricing information while using existing in-store wireless systems.