LG PRISM AI Wins Asia Pacific Communications Award
LG PRISM AI won Best AI Tool or Product at the 2026 IN2 SABRE Awards Asia-Pacific for communications measurement across 200 markets.
LG Electronics’ PRISM AI has won Best AI Tool or Product at the 2026 IN2 SABRE Awards Asia-Pacific. The communications intelligence platform also reached the finalist stage in the Consumer Electronics & Telecommunications category of the 2026 SABRE Awards Asia-Pacific. Presented by PRovoke Media, the awards recognize public relations work in branding, reputation and engagement. PRISM AI analyzes media coverage, competitive positioning and emerging narratives across 200 markets and 30 brands.
Communications Measurement Platform
PRISM AI uses large language models and deep learning to analyze millions of news articles, measure public relations performance and produce reports. Its metrics include PR Score and CI Index, alongside context-based keyword analysis and AI Agents.
The platform is intended to give executives and communications professionals data for faster, more objective decisions. Burson validated its evaluation methodology and measurement metrics, according to LG.
Global Communications Decisions
LG identified a need for a data-driven framework to measure and optimize public relations performance across overseas markets.
Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics, said:
“PRISM AI enables us to objectively measure communications impact across markets and derive strategic insights from our activities – supporting LG's business portfolio transformation and differentiated market strategies around the globe. It is an indispensable tool for making more informed decisions with greater speed and precision.”
Recognition for AI Transformation
The IN2 award recognizes PRISM AI’s use of AI, data and analytics in communications. LG said the platform demonstrates how its AI Transformation work is being applied across the wider LG Group.
