Authentic Appoints Lark-Marie Antón as CCO

Authentic Brands Group has appointed Lark-Marie Antón as chief communications officer. Antón will lead global communications and corporate brand strategy, reporting to President and Chief Executive Officer Matt Maddox and joining the Executive Committee. The company works through a network of more than 1,700 licensees and strategic partners across 150 countries, and its brands drive more than $38 billion in annual systemwide sales worldwide. Her remit includes raising visibility for Authentic’s platform, entertainment business and portfolio.

Communications Leadership

Antón brings more than 20 years of experience in communications, corporate brand strategy, integrated marketing and reputation management. She joins from USA TODAY Co., formerly Gannett, where she served as chief communications and brand officer.

Matt Maddox, President and Chief Executive Officer at Authentic Brands Group, said:

“Lark has spent her career shaping the narratives and reputations of high-profile companies and individuals, with deep expertise in media and marketing. Her leadership and creativity will be important as we continue to grow and bring the full Authentic story to the world.”

Experience Across Media And Brands

At USA TODAY Co., Antón led enterprise communications and corporate brand strategy across national and more than 200 local media properties in the USA TODAY Network. She also implemented the company’s rebrand from Gannett to USA TODAY Co.

Her previous senior communications and marketing roles include Hertz, Verizon, Aura and Loews Hotels. She also served as a deputy press secretary in the Bloomberg Administration.

Authentic’s Next Chapter

Authentic owns and invests in intellectual property and cultural assets. Antón’s appointment places communications and corporate brand strategy under one executive role as the company continues to expand its entertainment business.

Lark-Marie Antón, Chief Communications Officer at Authentic Brands Group, said:

“Authentic is an extraordinary global platform of the world's most iconic brands and cultural assets. I'm excited to join a company with an incredible portfolio spanning more than 16 years of innovation and a willingness to keep evolving. I look forward to partnering with Matt, Jamie and the entire leadership team to help shape Authentic's next chapter of growth.”