BEAUTYSPACE Opens Little Luxuries in Union Square
Little Luxuries opens in Union Square on September 10 with premium mini beauty products from more than 100 brands.
BEAUTYSPACE will open Little Luxuries, a store focused on premium mini and travel-sized beauty products, in New York City’s Union Square on September 10. The 765-square-foot flagship at 872 Broadway will carry products from more than 100 brands across skincare, haircare, makeup, fragrance, bath and body, tools, and accessories. BEAUTYSPACE Rewards members can apply the value of eligible minis toward corresponding full-size products online. The opening also includes in-store recycling and five BÉIS suitcase giveaways valued at more than $800 each.
Mini Products Across Categories
The store’s opening assortment draws from the more than 200 brands BEAUTYSPACE works with, including 111SKIN, Sisley Paris, Eighth Day, Oribe, Olaplex, Anastasia Beverly Hills, Babe Original, Touchland, AKT, SIDIA, and Malin+Goetz. Products will be organized by consumer need, with new launches, hero products, and other featured items displayed throughout the store.
Little Luxuries will also be the only U.S. retailer offering La Bonne Brosse mini hairbrushes for a limited time. The collection includes four styles for different hair types.
Noah Rosenblatt, President of BEAUTYSPACE, said:
“Opening our first brick-and-mortar store is an exciting milestone for BEAUTYSPACE and a natural next step for the business.”
Rewards and Recycling
Eligible minis bought at Little Luxuries can be credited toward a full-size counterpart on MyBeautySpace.com, subject to terms and exclusions. Shoppers can also place empty minis and fragrance bottles in a collection box through a partnership with TerraCycle.
Once boxes are full, they will be shipped to TerraCycle for recycling.
Photo: Matthew Kappas, Keffer Studio.
Noah Rosenblatt, President of BEAUTYSPACE, said:
“Minis have evolved beyond simple travel solutions into powerful tools for discovery, trial and long-term brand loyalty. Little Luxuries brings that opportunity to life as a standalone destination, connecting in-store discovery with full-size redemption on MyBeautySpace.com to create a seamless journey across physical and digital channels.”
A New Retail Format
Keffer Studio designed the flagship with dedicated fragrance, skincare, and haircare zones in soft pink, cream, and warm brown. Mirrored chrome islands display individual products, while hand-blown glass pendants by HB Lighting and oversized storefront magnifying glasses complete the space.
BEAUTYSPACE selected Union Square for its mix of local residents, tourists, and students. The launch marks the company’s first consumer-facing store after 15 years based in New York City and follows wholesale partnerships with Bloomingdale’s, Nordstrom, Dillard’s, and Belk.
