Jollibee Opens First California Franchise in Roseville
Jollibee California franchise opens in Roseville as the first restaurant in a 24-unit development agreement across three states.
Jollibee opened its first California franchise restaurant in Roseville on August 7, 2026. The 1913 Douglas Blvd. location is the first restaurant under a 24-unit development agreement covering Northern California, Nevada, and Texas. Franchisees Sanjive Datta and Ajay Chopra will lead the expansion alongside Operating Partner Paul Avila. The company reports an average unit volume of $4.9 million across its North American system.
A 24 Unit Development Plan
The Roseville opening adds a franchised location to Jollibee’s Northern California presence, which began with its first U.S. restaurant in Daly City in 1998. It follows the recent opening of a Downtown San Francisco restaurant.
The franchise group plans to open its next restaurants in Fort Worth and the Sacramento area. Beginning in 2028, it anticipates opening two to three restaurants each year.
Beth Dela Cruz, President at Jollibee North America, said:
“Roseville is an exciting milestone for Jollibee as we continue to bring our one-of-a-kind dining experience to more communities across the country. This opening reflects the momentum behind our franchising program and the strength of the experienced operators joining us in our mission to spread joy through great-tasting food, warm service and meaningful guest experiences.”
Franchise Growth Priorities
Jollibee has identified Florida, New York, and the Northeast as further priority markets. The company is seeking experienced multi-unit operators and says franchisees receive training and restaurant support.
The brand’s North American menu includes Chickenjoy fried chicken, Chicken Sandwiches, and Peach Mango Pie. Prospective operators can review application requirements through Jollibee’s franchising program.
Expanding the North American Footprint
Jollibee has more than 100 locations across North America. The Roseville franchise gives the company its first outlet under the 24-unit development agreement while extending its mix of company-operated and franchised restaurants in Northern California.
