Mix Markt Süd Adds SOLUM Labels Across 500 Stores
SOLUM electronic shelf labels will be deployed across 500 Mix Markt Süd stores to support pricing, hygiene and in-store communication.
SOLUM will provide Newton Pro electronic shelf labels and digital signage to Mix Markt Süd across 500 stores. The retailer, which serves customers with Eastern European products, fresh food and delicatessen specialties, selected the technology for shelf communication and store operations. Newton Pro labels have IP68-rated protection and can be submerged in water and washed, supporting hygiene requirements in fresh food environments. Mix Markt Süd expects the rollout to reduce pricing errors, ease store staff workloads and lower lifetime operating costs.
Labels Built For Fresh Food
Newton Pro combines washable hardware with long battery life for use in food retail settings. Its programmable button can support operational processes at the shelf edge, creating options to streamline store workflows.
SOLUM’s Aims electronic shelf label management software will operate alongside the hardware. Mix Markt Süd expects the combined system to provide a stable, cost-effective foundation for sustainable store operations.
Store Communication And Pricing
Mix Markt Süd will also use SOLUM digital signage to present promotions, product highlights and brand content across its stores. The displays are intended to strengthen in-store communication and enrich the customer experience.
Andre Vedmedenko, IT Project Coordinator at Mix Markt Süd, said:
“In fresh food retail, maintaining accurate shelf information and a clean, well-organized store environment is essential for both employees and customers. We look forward to improving operational efficiency by reducing pricing errors and easing the workload for store staff, as well as delivering a better in-store experience for our customers.”
Digital Store Operations
The deployment pairs electronic shelf labels with digital signage in stores handling fresh food and delicatessen products. The system is designed to support accurate shelf information, hygiene-focused operations and customer-facing content.
Jochen Goppold, Senior Sales Manager at SOLUM Europe GmbH, said:
“Supporting retailers with reliable technology, durable hardware and long-term value is central to SOLUM's approach. From our experience with grocery retailers across Germany, we understand the operational challenges they face daily. We are pleased to support Mix Markt Süd in strengthening store performance and building a dependable foundation for sustainable digital operations.”
